25 Years of Trust and Growth
From a small warehouse with two delivery trucks to Kenya's most trusted wholesale FMCG distributor. This is the story of Criss Cross Ltd.
Our Journey Through the Years
1999 - The Beginning
Two ambitious entrepreneurs saw an opportunity in Kenya's uncertain retail landscape. Starting with a small warehouse in Industrial Area, Nairobi, and just two delivery trucks, they had a vision that went beyond selling products—they wanted to solve the reliability problem that was crippling small retailers.
Early 2000s - Building Trust
While others focused on quick profits, we made a radical decision: customer loyalty over short-term gains. During challenging economic periods when many businesses collapsed, Criss Cross Ltd not only survived but thrived by becoming the dependable partner retailers could count on.
2005 - Organic Growth
Something remarkable happened—word-of-mouth recommendations grew faster than our marketing budget ever could. Retailers weren't just buying from us, they were recommending us to their competitors. This unprecedented trust proved that when you prioritize customer success, profits follow naturally.
Supporting Local Brands
While international brands flooded the Kenyan market, we became champions of local and regional brands. By supporting local manufacturers, we didn't just distribute products—we helped create jobs, strengthen the economy, and give Kenyan families access to affordable, quality goods.
Today - Industry Leader
We're not just a distributor—we're the invisible thread connecting hundreds of Kenyan businesses. Our trucks carry the hopes and ambitions of small business owners across the country, ensuring families have access to essential products while helping retailers compete and grow.
What Drives Us
Customer Success First
We understand that retailers don't just buy products—they buy peace of mind. When you trust us with your livelihood, we take that responsibility seriously.
Reliable Partnerships
We've built our reputation on consistent reliability, genuine understanding, and mutual growth. Trust isn't given—it's earned, one delivery at a time.
Community Impact
Business success isn't measured just in profits, but in the number of other businesses we help succeed. When Kenyan retailers prosper, Kenya prospers.
“We didn't just weather the storm—we became the shelter for hundreds of retailers who needed a dependable partner.”
This philosophy has guided every decision we've made for over two decades.
Ready to Join Our Success Story?
Join the hundreds of successful retailers who've made Criss Cross Ltd their trusted partner. Because in business, as in life, trust isn't given—it's earned, one delivery at a time.